Monday 20 January 2014

MEST2: Research and Planning


  • Institution research 
BBC3 and E4 they are like twins that got separated but are now with different families.

BBC3:
BBC3 isa TV channel that is presented by the BBC3 broadcasting. There target audience are those in the 16-34 year old age group. In 2001 the bbc choosed to rebrand their two digital channels, so that could link more into BBC One and BBC Two. They finally in 2002 BBC Choice was renamed and rebranded to BBC Three. Some people disagreed about the changed and said that the channel would become rivals between ITV2 and E4. 


BBC3 focus on drama, entertainment, comedy, music, learning and news. The some of the most popular programs are, Sherlock, Russel Howards's good news and Bad Education. BBC3 is a channel that  have a audience that dont like to watch the news for too long, thats why BBC3 have 60 seconds news every hour between programs which tells the news in 60 seconds.

E4
E4 is a british channel which was launched s a pay-TV companion to channel 4 in 2001. The "E" stands for entertainment. The channel has a very similar target audience. The channel is mainly aimed at 15-35 age group. On the channel they show alot of american programs, they also have alot of british shows. Its most successful broadcast to date was on 11 October 2010 when an episode of The Inbetweeners pulled in over 3.7 million viewers.
E4 is watched by 9.6 million people a month and its audience share of 1.8% places it well ahead of Sky1 and the better-funded BBC3 – although the BSkyB general entertainment channel is available in fewer homes, and the corporation's service only broadcasts 12 hours a day – and has grown every year without fail.



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