Evaluation

Evaluation

Our preliminary exercise started with a sequence of clips of one of our main character going up stairs. The sequence of the one of the main characters going up the stairs was 15 seconds long. In the edit we used 4 clips. When we see the character for more than 4 seconds we notice that the character represents the main protagonist. The first shot we used was a medium shot which was tracking back. That shot lasted for 2 seconds which leads us to the next shot which was a high angle long shot, which lasted for 1 second. In that shot the camera followed the main protagonist. However, after that shot went for a medium that also followed the main protagonist, which lasted for 5 seconds. The next shot was a very important shot, because if we did this shot using all still movement we would have to use 3 shots and capture all the footage that we got in this tracking shot. The shot tracked right which first focused on the railings first which focused on the main protagonist; we end up on the right hand side of the main protagonist which is a contrast from where we started. The title “The Interview appears at the end of the sequence. We used these shots because it first set the scene and it also showed the emotion of the main protagonist. And also showed what he is wearing because clothes give the audience a clue of what kind of person he is.

After that we have an over the shoulder shot which shows a character in a shirt and he tell the main protagonist that “she will be with you in a second”.  Then after that it shows the main protagonist taking his bag and responding to him with a “thank you”. We quickly move to the original over the shoulder shot as the character nods and leaves. We soon notice that he is not an important character. The shoot moves back to a shoot which was the over the shoulder shoot but we see our main protagonist waiting nervously. We move to a medium shoot of the main protagonist waiting nervously. We filmed this shoot we the camera out of focus and then it turns into focus and focuses on to the main protagonist. After that we see a close up of a person wearing high heels. The audience would assume that this person is going to be someone important and that they are going to be a good looking female. After that we go back to the pervious shot of the main protagonist waiting nervously.

We now see who this girl is as we have a close medium shot of the girl opening the door. Then we see a reaction shot of the main protagonist reacting and is now acting more manly. After that we see a medium shot of the girl coming and then an over the shoulder shoot of the girl sitting down and dropping her folders and then we have a shot which gives us one match on action. The match on action is the girl dropping her folders. After that we have a long conversation and we see a lot of over the shoulder shots and some medium shots of them talking and we also we one close up of the main protagonist looking down and he seems very nervous.

One thing I did notice was the focus during the conversation when I was editing. In one of the over the shoulder shots we see the face the person not really in focus. That made it hard for me and made me worried. At the end we used that shot a lot.

The music was something that I wanted to test out and I also had a theory. My theory was that pizzicato strings music makes senses more funny and it also gives the audience  a clue to what kind of scene it is going to be.

WWW: Great editing, music works well, good script.

EBI: Bad focus one shot. Broke the 180 rule but disguised it well.  

 

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Task 3

Resigned

Strugglers

Succeeder

Aspires

Mainstreamers

Explores

Psychographic Group Resigned

Grade C

Young & Rubicam 4C's

I thought I was going to be Status and Escape but it turned out to be Status and Control. I think overall I do agree with this.

Ten Brands For me 
1) Google- Google for me is one of my most favourite and most used brand. I use it for YouTube, work. Google fits into both of my psychographics groups (Control and Status) because I like to have control over all my work and videos and also Google makes my appearance look good and busy.

2) Samsung- Samsung is a one of the brands that helps me fit into the psychographics group of Status because it makes me customize my phone how I like it to be and I have it full of work.

3)Canon- I use Canon because they are very good but they also give me statement out because if I see someone with canon DSLR I would assume that they are good with using a camera. They also give control over the settings which I like. So then Canon fits into Control and status.

4)Penny Skateboards- Penny Skateboard are one of the most used brand in my life, as a skater. Penny gives me the option to take control of my skateboard which fits into the control group.

5)Kellogg's- Kellogg's is one of the ones that help me take control of what I'm eating, which fits into the control group. It says something about my lifestyle which also fits into my Status.

6)Superdry- The brand Superdry helps me look good and it also makes me look like i am a person that keeps up with the newest trends. So overall Superdry goes into the status group.

7)Starbucks- Starbucks is one best coffeeshops in the world. And to be honest the only reason I go to it, is because helps me look like someone thats is successful which then it fits into the Status group.

8)H&M- H&M gives me the option to look good because they have a lots of different clothes. This gives me the control to chose the clothes that i like. So therefore, H&M fits in both of my groups, control and Status.

9) XBOX- XBOX is for me one of favourite brands in the world. I think this show my Status as a person that likes entertainment more than playing games itself so this fits in my Status group.

10) Microsoft- Microsoft has been the one brand that i have been using first. This brand gives me the control that I need. Therefor this brand lifts into control group.

Brand Value

Brand Value

 The Audi brand is know around the world as one of the greatest car makers.

Audi's brand values include class, luxury and achievement. The Audi brand fits into the luxury rich life. This is because of the fact that those who already have wealth might buy this car as a statement to show their wealth.

Coca Cola is  very well known brand that is known around the world. Coca Cola's brand values are happiness and a great taste. Coca Cola fits into the Dyers childhood line of appeal. This is because that Coca Cola plays a big part in a growing child's life. This can therefore appeal to an adult's nostalgic side. Overall Coke is for hard working people who want to enjoy life and have a social and good lifestyle.

The Virgin atlantic brand is about comfort and style. The brand is clever as it comes across as a cheap and continental airline. The values are comfort and style. This fits into Gillian dyers happy family. This is because Virgin offer cheap holidays which include flights which families like.

Apple is a globally very well known brand that gives us high class technology, from computer to phones. Apple products are owned by most people which fits into our lifestyle. Dyers line of appeal would fit into lifestyles. Most people use this as a statement to show their lifestyle to other people and their for this goes back to Dyers line of appeal would fit into our lifestyle.

McDonalds is a global fast food restaurant the goes from the USA to China. McDonalds are a brand that target all ages and audiences. McDonalds is a restaurant that all kids and family associated with happiness due to the fact that it brings them together. This fits into Dyers line of Appeal of happy families and childhood.

Test Feedback

WWW:

• you start really well and use media language confidently
•  Some good detail in places.

EBI:

• You need to maintain the quality in Q1 for the whole paper.
• Don't confuse the different aspect
• You must explain all your point. You say the sound is contrapuntal but don't explain how, why... 
• You also say it matched with the camera-so isn't that parallel sound?
• More notes will help you with the later questions.

Grade: D

Mark : 25