Brand Value

Brand Value

 The Audi brand is know around the world as one of the greatest car makers.

Audi's brand values include class, luxury and achievement. The Audi brand fits into the luxury rich life. This is because of the fact that those who already have wealth might buy this car as a statement to show their wealth.

Coca Cola is  very well known brand that is known around the world. Coca Cola's brand values are happiness and a great taste. Coca Cola fits into the Dyers childhood line of appeal. This is because that Coca Cola plays a big part in a growing child's life. This can therefore appeal to an adult's nostalgic side. Overall Coke is for hard working people who want to enjoy life and have a social and good lifestyle.

The Virgin atlantic brand is about comfort and style. The brand is clever as it comes across as a cheap and continental airline. The values are comfort and style. This fits into Gillian dyers happy family. This is because Virgin offer cheap holidays which include flights which families like.

Apple is a globally very well known brand that gives us high class technology, from computer to phones. Apple products are owned by most people which fits into our lifestyle. Dyers line of appeal would fit into lifestyles. Most people use this as a statement to show their lifestyle to other people and their for this goes back to Dyers line of appeal would fit into our lifestyle.

McDonalds is a global fast food restaurant the goes from the USA to China. McDonalds are a brand that target all ages and audiences. McDonalds is a restaurant that all kids and family associated with happiness due to the fact that it brings them together. This fits into Dyers line of Appeal of happy families and childhood.