MEST2: Evaluation darft

AQA AS Media Studies

MEST2: Evaluation

In MEST2 I worked by myself, so I had to do a lot on my own but I brought it on myself but I think I handled it well. My brief is about a Teen Drama that I had to create for a pre-watershed audience and timing and I had the option to broadcast it on two channels and choice BBC Three.

My Research contribute a lot to my planning and final product in many ways. One of the main things that my research helped me was the type of filming and camera work I would do use for my TV opening. Also my research helped me on what types of photo I would use for my magazine front cover and double page speared. With my institutional research I did looked at BBC Three and E4 because I had to choose one of them.  BBC3 is a TV channel that is presented by the BBC3 broadcasting. Their target audience are those in the 16-34 year old age group. In 2001 the bbc chose to rebrand their two digital channels, so that could link more into BBC One and BBC Two. They finally in 2002 BBC Choice was renamed and rebranded to BBC Three. Some people disagreed about the changed and said that the channel would become rivals between ITV2 and E4. BBC3 focus on drama, entertainment, comedy, music, learning and news. The some of the most popular programs are, Sherlock, Russel Howards's good news and Bad Education. BBC3 is a channel that  have a audience that don't like to watch the news for too long, that’s why BBC3 have 60 seconds news every hour between programs which tells the news in 60 seconds. E4 is a british channel which was launched s a pay-TV companion to channel 4 in 2001. The "E" stands for entertainment. The channel has a very similar target audience. The channel is mainly aimed at 15-35 age group. On the channel they show a lot of american programs, they also have a lot of british shows. Its most successful broadcast to date was on 11 October 2010 when an episode of The Inbetweeners pulled in over 3.7 million viewers.E4 is watched by 9.6 million people a month and its audience share of 1.8% places it well ahead of Sky1 and the better-funded BBC3 – although the BSkyB general entertainment channel is available in fewer homes, and the corporation's service only broadcasts 12 hours a day – and has grown every year without fail. At the end this really helped me make my choice of where I was going to broadcast the teen drama. I chose BBC Three because my narrative and narrative concepts linked to the BBC Institution and what their motto is and also what can of broadcaster they are. The narrative concepts is police, crime, teen issues etc. The BBC’s motto is to inform, educate and entertain and I will doing those things across my work. ANother reason i chose BBC Three was because the BBC institution is a Public Service Broadcaster which is funded by the government, which comes through our TV licence. My narrative shows the good side of police service because in recent years the nation has question about the police and it would seem right if this program is on BBC Three. The government are saying that the police are one of the best unit in the world and it be right if the BBC shows that through my program. I did carry out an audience research which was a Focus group. I talk about my A clear explanation of my idea, referencing other programmes/films, details about my characters, narrative themes and location, Why my idea would appeal to the key 15-35 audience demographic and Scheduling details - when it might be broadcast and on which channel.

My target audience for my TV show are 15-30 year olds. To be honest my target audience doesn’t really have a target gender. I think it’s a program which connects 2 both males and females. I think my shows target audience is people who on BBC3 and my main protagonist turns into an undercover police. So then the overall the message the show is trying to send is that the police try their best then again the BBC’s have 3 things they want to achieve is to inform-educate-entertain, and that’s why the show is trying inform the audience that the police force is a strong force and that the audience should believe in the police force. I think when it comes to demographics my program appeals to all the groups but i think it mostly appeals to E, D, C1 and C2 but i think the program appeals to the E group more because its about gangs a d police and the main protagonist a d the E group it appeals to students and persinors because persinors well see themselves as one of the characters in the program and students can relate to the main protagonist because of their age and because that at 15-17 age young people tend to have some problems with families. Using Youngs and Rubicam's Psychographics, my concept will target the groups Strugglers, The Mainstreams, The Aspirers and the Explorer, because my program is about someone trying to escape from his life and wants to do something rather than paying of debts which will connect the strugglers. Also the narrative is something new which i haven't seen on tv which would go into The Explores. Furthermore I think the concept is unique in a way that the program is presented as a mainstream program and that would fit in with the Mainstream. My main protagonist fits as a aspirer because he is pushed by other perceptions and i think that would connect to the audience that fit into the Aspirer group.

I think my print work match the key conventions of magazine publishing. Example - one of key conventions of magazine publishing is a title of publication which I do have at the top third of my magazine.  I also have a central image (which is another key convention) which employs single, strong central image which serves to anchor the cover. I think overall my print work was my weak point in this. I did have some strengths but I had a lot of weaknesses. I think one of my strengths and weaknesses was that I had some experience with Adobe Photoshop CS6 but I wasn't great at it and I should have improved my skills on it knowing that I was going to use it for the print work - due to the fact that I have Adobe Photoshop CS6 at home. My other strength was that I knew how I wanted my front cover and double page spread to look like. I had an idea, also I had an example which I saw from a rage of front covers I saw and research a lot an empire magazines. On to my weaknesses – I have a lot. Example I did not expand my skills when I had the program at home knowing that I would have it at home. Like, I should have at least have expanded my skills on Adobe Photoshop CS6. I could have gone crazy and magical editing on them but I just did not expand my skills – which I should have.  Another weakness was that I didn’t really research a lot of souvenir magazines. I should have look into souvenir magazines a lot more deep. I should have look into the key conventions of souvenir magazines.  Another weakness I had was that I couldn’t control the lighting from the outside photoshoot, which was a limitations because I did not have the rights to take lighting equipment outside school grounds. But – saying that, I did have an indoor photoshoot (a strength) which I had lighting equipment. Overall I used that outdoor photos. I also learnt something from the second photoshoot which was, facial expression and scenery are something I had to think before that photoshoot happens so I know what to expect.

The representation created around the persona of young people is that of rebellion and more crucially unadulterated/ uncompromised violence. I tried to make my main protagonist as similar as most teens in terms to personality and problems. When it comes to young people, they have a lot of problems. Especially young people come a lot of crossroads in their young lives. I don’t think that this is a stereotype but I could have made a new one.  

Ill Manors: Tag London campaign

1. The ill Manors tag London campaign is a campaign this promotes the ill Manors album. The key concept was to make sure that this reflected the scale and character of the album while it attracting an online audience. Fans were prompted to tweet the hashtag #ILLMANORS and they would tweet their opinions on the current climate in the UK. They would projected 100ft high onto London landmarks. This would apply to what Plan B says in board cast and what his songs are about. This helps build Plan B’s brand. 
2. The ill Manors tag London campaign helps promote the film by making a new trend. This would encourage and seduce their audience by making to take part of this. This could also attract news which then then attract more of an audience that it already has.    
3. There are links between the ill manors campaign as they are trying to get their messages across. They may be different messages but they are all trying to send out messages to their viewers. This is from the broadcast in where Plan B may have interviews with talk shows to magazine articles which is similar to the ill manors campaign as they all promoting the movie and giving you a way of interacting with things to do with ill manors.
4. I believe this type of a campaign may be more successful that traditional campaigns as it is using Twitter and social networking to promote themselves. In today's modern society technology is an important asset to the way we live and e media is becoming more and more important. So by ill manors using this campaign through twitter and using hash tags they would be targeting a wide target audience due to the fact that e media may be more important than broadcast and print nowadays. Also through Twitter they are able to target a much wider audience as well as the campaign itself being different and unique. 
5. #ILLMANORS INCLUSION NOT EXCLUSION.
   The illmanors music video is about how the society in general don't accept the youth's and they are excluded, thus this tweet links in with the concept of including the youth. not excluding them!
6. - THE RECESSION IS A WORLD SCHEME TO KEEP THE POOR, POOR. THE RICH OF THIS WORD HAVE NEVER BEING RICHER. #ILLMANORS
   This tweet suggests that similar to the music video, the system are purposefully making the
   
   

                                  

Section 2 - Practise Paragraph LR

In ill Manors we the same font that is used across all three platforms - e-media, print and broadcast. We see the same font in the title in the album cover for Plan B's album, we also see it on the movie trailer  and we also see it  on the header of the ill Manors twitter page. All of the titles are the same colour and the same font. Additional to that we see the same background. The connotations of the colour  white are innocence and purity. In Plan B's broadcast interviews, he speaks about the characters being mistreated , which is also representing the cast majority of his young audience who face similar problems in reality. Therefore the colour white represents young people and the type of people that are apart of ill Manors. We can also link this to the hypodermic needle theory saying that ill Manors are showing there audience that they are innocent and need help. We can also say that the font is a massive part of ill manors and Plan B's identity. 

Ill Manors: e-media questions

Ill Manors Facebook page

1. 3029 likes.
2. at the top of the Facebook page is a banner that promotes the film and we can see the DVD cover.

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              8. The institution used the Facebook page to promote the film by connecting to their audience with the things they and would expect the ill Manors brand to do.

Ill Manors Twitter page

1. The twitter feed incorporates competitions firstly to help with the promotion of the ill manors brand. In continuation , it announces to its audiences the success of ill manors through the use of award nominations and wins.Furthermore, it also educates/informs the viewer by highlighting the prices to buy ill manors on dvd and blu-ray.Also, it has retweeted fan posts to help not only promote the brand but also the authenticity attached to it.
2. #illmanors, #Megamonday, #playingwithfire 
3. Chris ill manors , the retweeting of a important cast member not only helps to promote them but due to his existant followers , they may be attracted to it due to his tweet about ill manors and may consequently watch the film.                   revolver uk , this appeals to the ill manors audience as it helps to identify that this due to its low budget is not a rubbish film but has had some reputable backing by larger production companies ( cross company promotion = synergy )                            Plan b , this is similar to the point above as those who follow him may not generally know about his new film and therefore a retweet by the ill manors twitter page will present this to them and may henceforth promote the watching of the film to them.
4. The background is completely comprised of a massive ill manors movie promotional poster which has rating and quotes incorporated in it. This is 'in your face' promotion of the film as the viewer will be directly presented with the poster which may alter their decision to go watch the movie.The ill manors ident/ logo is used to help represent/ highlight brand identity which in turn coupled with the other pictures on the twitter feed helps to promote it.
5. dvd release : retweet of fan picture of the dvd allows viewer to acknowledge the fact it is available and that it may be popular as people have already began buying it , however they do not know whether people have 'flocked' to buy it.                 Film release ;pictures posted on the page show fans with plan b and poster of the film promoting the release date                                                                   Film release : picture of the premier again promote the film to viewers 

Ill Manors on Instagram

1.  The way in which Ill Manors promoted the movie on Twitter was through mainly audience interaction and famous people also. By audience interaction I mean they would use hash tags to get the audience involved and also retweet fans and people who have watched the movie. They also retweeted different celebrities and tweeted them who watched the movie. This would also promote their movie as people would think if these celebrities watched the movie then it must be a good movie that is a must watch and these people would want to follow in their footsteps. They used images such as images from the movies and also images of people going to watch the movie to show again they care about the people who watch the movie and would notice them. The tag London feed I believe helped promote the film and target their audience as the film would relate to the what they are doing, by this I mean graffiti and these younger audiences would be targeted and this is a way of targeting them in a way in which is something they do and something that interests them. They promoted the film in the cinemas and DVD by again using retweets of fans and also the cast of the movie so that people could see the cast of the movie and if they wanted to follow them they could as well. 
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4.YouTube

Plan B’s YouTube channel was used to promote the movie as well as his music. As from his music his movie is also being promoted and you can see from the header from his YouTube channel the main image is promoting his album. Synergy is used as he is promoting his music which he has done in interviews in which he has appeared in such as Soccer AM and the Jonathan Ross show. You can also see links to his Facebook, Twitter and Souncloud where he will be promoted more. Souncloud is where you could listen to his music and Facebook and Twitter would be to see what he is currently doing and keeping up to date with him as well as the movie Ill Manors. 

YouTube - planbuk channel

1. The planbuk YouTube Channel used to promote the ill Manors by uploading Plan B's music video which features scenes from the ill Manors film.
2. One use of cross-promotion between the planbuk YouTube channel is that you can see the featured channel bar on the sound which has his label there which shows other artist/group which is in the same genre. We also see that in his music video there are scenes from the ill manors movie and also the the songs are about characters from the movie.
3. The links the are on the planbuk YouTube channel are Facebook, Google+ and Twitter. 

Socal Media Research

The techniques used to promote the film are fairly rudimentary.The method of promoting are purely 'in your face' until you want to go watch the movie.This is due to the fact the pages are littered with ill manors promotion material.One key example of this is the presence of the ill manors album, across both the ill manor pages and Plan B pages.This method may be effective as the bombardment of promotional material closely linked with the film may consequently lead to viewer wanting to watch it as the repetition of a method always leads to success e.g. samsung's use of constant galaxy phone advertising leading to higher sales in relation to apple and other competitors. Another technique used to promote the film is the similarity/unification of the colours between different social networking sites for ill manor's and Plan B.This correlation in the colour scheme allows the movie and artist to be distinctive and stand out across all platforms and creates a usp for the film in which other distinctive feature are in a closely knit string of knots.

Print platform: advertising

Find at least three different print examples (adverts, DVD packaging etc.) for Ill Manors. Post the images up on your blog and answer the following questions for each text:

1. What are the key conventions that help you identify the print text?
2. What design features help identify the Ill Manors brand?
3. What examples of synergy can you find with the broadcast platform or other print examples?

• One of the key conventions is the name of a well-known connected to the film. These are usually the lead actors but may be the director or producer. In this case it is Plan B the director.
• A object or a tagline for the film - which is like the catchy slogans of advertisement or an object that connects to the narrative or type of film it is. We can see the gun in the poster which tells us that the film is a crime film.
• The title of the film, carefully constructed in terms of font style, colour, size and placement.
• The council estate helps identify the urban the ill manor brand all so the costume of Riz Ahmed is a typical council estate young male which helps identify the ill manors brand. 

• One of the key conventions are that we see an quote from an review or a famous person. This key convention shows the audience identify the print text, 
• They Tagline for the film - which is like the catchy slogans of advertisements- offering another clue to the genre and the main themes or content of the film.
• A design feature that help identify the ill manors is that we can see the costume that the actors and actress. They are all young. Also we can see a upside down council estate which gives the audience and idea about the film theme.
• We can see an synergy and that is the soundtrack which is by Plan B. So when they watch  the film they will be encourage to listen or buy the soundtrack which then shows the Plan B brand. 

• The key connections of the print is that we see a date on the print which suggest I could be a promotional print. 
• Another key convention is the tagline which tells us that this is an soundtrack from an movie. We also see the same heading and font of the film poster.
• The font shows us the brand of ill Manors because the font of the ill manors and additional information are the same, whether it is on a DVD or film trailer. The font helps us identify the ill Manors brand.
• All so the background of the poster is very similar to the film poster and DVD cover. Which is flats in a council estate. This tells us which kind the album it is and what the whole ill Manors brand is about.
• We can see the synergy of the film, album and plan B are all part their own brand and they each link to each other.