How are characters/stars in the film represented in?
Emmet Brickowski is the main protagonist of The LEGO Movie in 2014, and appears in sets based on the movie. He is voiced by Chris Pratt in the film and by Keith Ferguson in the video game adaption.Emmet wears an orange and blue construction vest and pants lined with silver on the legs, back, and front. There are two pockets on his vest, one of them containing a blue pen. On his left leg is an ID badge with a small bio (portrayed by three black bars), an image of Emmet, and his name written in white above the bio. His hair is medium brown with ripples molded into it and a little bit of hair sticking out of the back. To fit the Piece of Resistance on Emmet's back, a neck bracket is placed around his neck and the Piece is attached via a stud hole on the back.Emmet has been working most of his life on the construction site as an instruction worker in the city of Bricksburg. He longs to be popular, but his co-workers hardly notice he's there. He lives life by the book--literally--and builds things only from the instructions. Because of this, however, he is mostly boring and uncreative, except for at some moment of inspiration, like his inventing the "double decker couch". He is not a fan of adventure or danger either both of which give him reason for "freaking out". This is a description about Emmet Brickowski taken from LEGO.com. "An ordinary, rules-following, perfectly average LEGO minifigure who is mistakenly identified as the most extraordinary person and the key to saving the world. He is drafted into a fellowship of strangers on an epic quest to stop an evil tyrant, a journey for which Emmet is hopelessly and hilariously underprepared." I think that the writers are trying to make Emmet sound as boring as they can, but they make him fun to watch just by the way of his attitude. The audience will look and feel that this guys crazy and then they would want more especially from watching the trailer.
Who are the film’s target audience(s) and how do you know?
How is the film promoted to its target audience(s) through:
Overall, it was the second largest February opening in history trailing only the $83.8M of The Passion of the Christ from ten years ago. It was also the third best animated debut outside of summer following The Incredibles ($70.5M in November 2004) and The Lorax ($70.2M in March 2012). LEGO proved that audiences can come out to the multiplexes in huge numbers at any point of the year as long as there is a compelling film that people really want to experience.
Based on the popular toy blocks which have been around for generations, LEGO benefited from a brand that is loved by audiences of all ages and so it played beyond just a kid crowd. Plus reviews were positive across the board and the marketing machine had been pushing the toon for months. Appeal was broad with teens and young adults also taking interest in the witty humor.
Studio research showed that the PG-rated film skewed 55% male and 59% were over 18. Ticket buyers liked what they paid for with the CinemaScore grade being an encouraging A. With strong reviews, positive word-of-mouth, and the Presidents Day holiday coming up next week, the future looks bright forThe LEGO Movie which might be able to make it to the quarter-billion mark in North America alone. Fans opted more for the standard 2D option at regular prices as higher-priced 3D screens accounted for only 35% of the gross.
Summer is the main time for A-list animated features to come out. Otherwise, the Thanksgiving and Easter holiday months will be used to launch major toons too, but until now, the biggest animated opening in February had been Gnomeo & Juliet with $25.4M. LEGO opened almost three times larger so it truly was an exceptional performance.
A lack of competition also worked in its favor. Though The Nut Job has done respectable business, there really has been no animated blockbuster for families to rally behind since Frozen which opened nearly three months ago. Studios programmed too few toon options this winter and LEGO took full advantage. It also opened to an estimated $18.1M from 34 international markets this weekend including Mexico, Spain, and Brazil. The U.K. opens next weekend with many more key markets to follow throughout the spring.
The chance to build your own LEGO minifigure. Here you can make your wildest dreams come true and become a true life LEGO person.
And here’s the finished product…
You can download this as a custom film poster, desktop background or social avatar, but best of all, you can unlock your specially designed character as a playable minifigure in the forthcoming LEGO Movie computer game.
The LEGO Movie also shares its follower’s photographs in a ‘fan of the week’ showcase.
Congrats to Kristine, the creator of these awesome lemon-flavored LEGO cake pops, and our new #LEGOFanoftheWeek! pic.twitter.com/50szSf58zu
— The LEGO Movie (@TheLEGOMovie) September 6, 2013
They don’t have to do this, they’re just clearly excited to be in a LEGO Movie.
As a lifelong LEGO fan, the Twitter feed is a pleasure to follow and uses the relationship built up with its fans over the decades in a responsible, entertaining and relevant way.
On the LEGO Movie Facebook page, LEGO is sharing the photographs its followers have taken of themselves with the LEGO Movie stands found in cinemas around the country. Ass you can see a lot of these people are kids all who want are excited from the stand and can't wait.
When the The Lego Movie videogame advert came on TV kids were really into it and even YouTubers got the hype as there young male audience asked The Lego Movie Let's Play.
How does the industry promote the film to audiences using:
Print media?
Broadcast media (TV/Radio/DVD)?
E-Media?
Picking up hundreds of Lego pieces after a messy child is a familiar scenario to most parents, but mothers and fathers must be feeling a little grateful towards the Danish toy company at the moment. The Lego Movie, which is released in February, is currently the must-see family film, and a guaranteed way to get a couple of hour's peace.And the marketing team behind the film are going all out with promoting it. On Sunday night, during ITV's Dancing on Ice, Lego took over an entire ad break, and put out a series of well-known commercials that had been remade with the famous plastic figurines. The charming three-and-a-half minutes saw ads from the British Heart Foundation, Confused.com, BT and Premier Inn replicated using Lego figures, including the original soundtracks, for a one-off special.
Viewers flocked to social media to praise the Lego-fied commercial break. Despite it essentially being advertising within advertising, it seemed that the public struggled to be cynical about such a wonderfully executed concept.
The idea came from the media agency PHD, which worked alongside Warner Bros, ITV and its sister agency Drum. The ads were created by ITN Productions and Bricksports, a company that recreates major sporting events such as the Super Bowl and the Olympics with Lego. The brands featured paid for the ads to be made. One can only imagine how much of a headache it was to get all the businesses involved to sign everything off.
The Lego Movie might feature Abraham Lincoln and Batman as plastic figurines, but this ad montage boasted Lego recreations of Vinnie Jones (British Heart Foundation) and Lenny Henry (Premier Inn). And all the more endearing it was for it.
"To support the launch of a movie in which the whole world is made of Lego, we came up with the idea of transporting ITV viewers there," said David Wilding, the head of planning at PHD. "It's a testament to the strength of the idea, just how much passion, energy and sheer enthusiasm every partner in this project has put in."
The UK team behind The Lego Movie, which follows ordinary Lego construction worker Emmet as he is dragged in to a quest to stop an evil tyrant, must be hoping to repeat the success it has enjoyed in the US. It opened there at the weekend with a box office taking of $69.1m (£42.1m), the second biggest February opening of all time.
Another grand idea by a marketing bod cooked up to support the movie was to put on an exhibition called The Art of the Brick at Discovery, a museum in New York's Times Square. The impressive Lego sculptures by artist Nathan Sawaya (known as the Michelangelo of Lego), who gave up a career as a corporate lawyer to play with bricks, have also been getting plenty of attention online. Sawaya's work is just the latest thing to highlight the versatility of Lego, which, despite harking back to playtime in a pre-PlayStation age, achieved revenues of $4bn (£2.4bn) in 2012.
Most recently, the Danish company partnered with Google to create virtual Lego which can be built online. Naturally, many pointed out that this completely defeated the educational benefits of learning how to construct with Lego. But perhaps the app, called Build with Chrome, isn't exactly aimed at the little ones. After all, a breakdown of The Lego Movie's weekend audience in the US showed that 59 per cent of the ticket holders were over 18. These adult Lego-lovers might be embarrassed to own an actual set, but they're probably the ones constructing virtual cargo planes online during their lunch break.
In broadcast one of the ways they promoted
the film was that in chat shows when Chris Pratt (lead role) would give something
or Lego would do something extra. Example, In “Good Moring America” the whole
set was made out of Legos including the cups. “Good Moring America” is a
American morning television show which goes live on air every weekday at
7:00AM. Good Morning Americais the only morning news show to have an audience on set;
fans looking to secure one of the 100 standing-room spots can make free online
reservations at least a week before the desired taping.
Another Example was when Chris Pratt presents an amazing Gift to the new host
of The Tonight Show starring Jimmy Fallon. Lego and Chris Pratt gave Jimmy
Fallon a plack of the logo of the show but it was made all out of Lego. I think I can apply this to the hypermedic
theory because it just injects you with Lego fever. The appearance of Chirs Pratt on The tonight show did help help reach out to a older audience because of the time slot of the tonight show, which starts at 11:34pm and finishes at 12:36pm.
On the LEGO Movie Facebook page, LEGO is sharing the photographs its followers have taken of themselves with the LEGO Movie stands found in cinemas around the country.
The LEGO Movie Facebook also runs a ‘fan of the week’ competition.
This is a specifically built interface where the user can load photos directly on to the Facebook page through an app. Followers can then vote with 'likes' to pick the winner. You can also upload photos on to Instagram using the #LEGOfanoftheweek hashtag.
Twitter
My attention was first drawn to The LEGO Movie’s Twitter campaign yesterday when my film journalist friend tweeted this:
A film is talking to me! RT @TheLEGOMovieUK Age is but a number. Why not build your own mini-figure here? http://t.co/4888Ykn5i4
— Ali Gray@The_Shiznit (@The_Shiznit) November 5, 2013
This followed his comment:
Is there anyone out there who is super excited about The LEGO Movie and is older than 32 so I can feel slightly better about myself?
— Ali Gray@The_Shiznit (@The_Shiznit) November 5, 2013
The LEGO Movie has its ears to the ground, and is quick to engage. The tweet comes from The Lego Movie UK account, but as it's only a very nascent account this shows a soft, subtle approach to marketing
The USA based LEGO Movie Twitter account has 11,025 followers, which is still relatively few, considering the comparable Thor: The Dark World account has 96,025 followers. That film has been released for a week now and has therefore reached the peak of its marketing push. So what is LEGO offering in its tweets?
The chance to build your own LEGO minifigure. Here you can make your wildest dreams come true and become a true life LEGO person.
Here’s me halfway through the build. I don’t have any trousers on.
And here’s the finished product…
You can download this as a custom film poster, desktop background or social avatar, but best of all, you can unlock your specially designed character as a playable minifigure in the forthcoming LEGO Movie computer game.
The LEGO Movie also shares its follower’s photographs in a ‘fan of the week’ showcase.
Congrats to Kristine, the creator of these awesome lemon-flavored LEGO cake pops, and our new #LEGOFanoftheWeek! pic.twitter.com/50szSf58zu
— The LEGO Movie (@TheLEGOMovie) September 6, 2013
New #LEGOFanoftheWeek Adam got his whole family to dress up as LEGO bricks for Halloween! http://t.co/DRUg6m6XNt pic.twitter.com/uM7ljGOLfJ
— The LEGO Movie (@TheLEGOMovie) August 26, 2013
There’s also a palpable sense of joy coming from the stars of the film, who often tweet links and join in conversations with the LEGO Movie account.
@TheLEGOMovie @prattprattpratt Oh, also I play a pirate named METAL BEARD. He has a shark for an arm, no big deal. http://t.co/315K8vhlAT
— Nick Offerman (@Nick_Offerman) October 30, 2013
They don’t have to do this, they’re just clearly excited to be in a LEGO Movie.
As a lifelong LEGO fan, the Twitter feed is a pleasure to follow and uses the relationship built up with its fans over the decades in a responsible, entertaining and relevant way.
In MEST2 I worked by myself, so I had to do a lot on my own
but I brought it on myself but I think I handled it well. My brief is about a
Teen Drama that I had to create for a pre-watershed audience and timing and I
had the option to broadcast it on two channels and choice BBC Three.
My Research contribute a lot to my planning
and final product in many ways. One of the main things that my research helped
me was the type of filming and camera work I would do use for my TV opening.
Also my research helped me on what types of photo I would use for my magazine
front cover and double page speared. With my institutional research I did
looked at BBC Three and E4 because I had to choose one of them. BBC3 is a TV channel that is presented by the
BBC3 broadcasting. Their target audience are those in the 16-34
year old age group. In 2001 the bbc chose to rebrand their two digital
channels, so that could link more into BBC One and BBC Two.
They finally in 2002 BBC Choice was renamed and rebranded to BBC
Three. Some people disagreed about the changed and said that the channel would
become rivals between ITV2 and E4. BBC3 focus on drama, entertainment,
comedy, music, learning and news. The some of the most popular programs are,
Sherlock, Russel Howards's good news and Bad Education. BBC3 is a channel that
have a audience that don't like to watch the news for too long, that’s
why BBC3 have 60 seconds news every hour between programs which tells the news
in 60 seconds. E4 is a british channel which was launched s a pay-TV companion
to channel 4 in 2001. The "E" stands for entertainment. The channel
has a very similar target audience. The channel is mainly aimed at 15-35 age
group. On the channel they show a lot of american programs, they also have a
lot of british shows. Its most successful broadcast to date was on 11
October 2010 when an episode of The Inbetweeners pulled in over 3.7
million viewers.E4 is watched by 9.6 million people a month and its audience
share of 1.8% places it well ahead of Sky1 and the better-funded BBC3 –
although the BSkyB general entertainment channel is available in fewer homes,
and the corporation's service only broadcasts 12 hours a day – and has grown
every year without fail. At the end this really helped me make my choice of
where I was going to broadcast the teen drama. I chose BBC Three because my
narrative and narrative concepts linked to the BBC Institution and what their
motto is and also what can of broadcaster they are. The narrative concepts is
police, crime, teen issues etc. The BBC’s motto is to inform, educate and
entertain and I will doing those things across my work. ANother reason i chose
BBC Three was because the BBC institution is a Public Service Broadcaster which
is funded by the government, which comes through our TV licence. My narrative
shows the good side of police service because in recent years the nation has
question about the police and it would seem right if this program is on BBC
Three. The government are saying that the police are one of the best unit in
the world and it be right if the BBC shows that through my program. I did carry
out an audience research which was a Focus group. I talk about my A clear explanation of my idea, referencing other
programmes/films, details about my characters, narrative themes and location,
Why my idea would appeal to the key 15-35 audience demographic and Scheduling
details - when it might be broadcast and on which channel.
My target
audience for my TV show are 15-30 year olds. To be honest my target audience
doesn’t really have a target gender. I think it’s a program which connects 2
both males and females. I think my shows target audience is people who on BBC3
and my main protagonist turns into an undercover police. So then the overall
the message the show is trying to send is that the police try their best then
again the BBC’s have 3 things they want to achieve is to
inform-educate-entertain, and that’s why the show is trying inform the audience
that the police force is a strong force and that the audience should believe in
the police force. I think when it comes to demographics my program appeals to
all the groups but i think it mostly appeals to E, D, C1 and C2 but i think the
program appeals to the E group more because its about gangs a d police and the
main protagonist a d the E group it appeals to students and persinors because
persinors well see themselves as one of the characters in the program and
students can relate to the main protagonist because of their age and because
that at 15-17 age young people tend to have some problems with families. Using
Youngs and Rubicam's Psychographics, my concept will target the groups
Strugglers, The Mainstreams, The Aspirers and the Explorer, because my program
is about someone trying to escape from his life and wants to do something
rather than paying of debts which will connect the strugglers. Also the
narrative is something new which i haven't seen on tv which would go into The
Explores. Furthermore I think the concept is unique in a way that the program
is presented as a mainstream program and that would fit in with the Mainstream.
My main protagonist fits as a aspirer because he is pushed by other perceptions
and i think that would connect to the audience that fit into the Aspirer group.
I think my
print work match the key conventions of magazine publishing. Example - one of
key conventions of magazine publishing is a title of publication which I do
have at the top third of my magazine. I
also have a central image (which is another key convention) which employs
single, strong central image which serves to anchor the cover. I think overall
my print work was my weak point in this. I did have some strengths but I had a
lot of weaknesses. I think one of my strengths and weaknesses was that I had
some experience with Adobe Photoshop CS6 but I wasn't great at it and I should
have improved my skills on it knowing that I was going to use it for the print
work - due to the fact that I have Adobe Photoshop CS6 at home. My other
strength was that I knew how I wanted my front cover and double page spread to
look like. I had an idea, also I had an example which I saw from a rage of
front covers I saw and research a lot an empire magazines. On to my weaknesses –
I have a lot. Example I did not expand my skills when I had the program at home
knowing that I would have it at home. Like, I should have at least have
expanded my skills on Adobe Photoshop CS6. I could have gone crazy and magical editing
on them but I just did not expand my skills – which I should have. Another weakness was that I didn’t really research
a lot of souvenir magazines. I should have look into souvenir magazines a lot more
deep. I should have look into the key conventions of souvenir magazines. Another weakness I had was that I couldn’t control
the lighting from the outside photoshoot, which was a limitations because I did
not have the rights to take lighting equipment outside school grounds. But –
saying that, I did have an indoor photoshoot (a strength) which I had lighting equipment.
Overall I used that outdoor photos. I also learnt something from the second
photoshoot which was, facial expression and scenery are something I had to
think before that photoshoot happens so I know what to expect.
The representation created
around the persona of young people is that of rebellion and more crucially
unadulterated/ uncompromised violence. I tried to make my main protagonist as
similar as most teens in terms to personality and problems. When it comes to
young people, they have a lot of problems. Especially young people come a lot
of crossroads in their young lives. I don’t think that this is a stereotype but
I could have made a new one.
The ill Manors tag London campaign is a campaign this promotes
the ill Manors album. The key concept was to make sure that this reflected the
scale and character of the album while it attracting an online audience. Fans
were prompted to tweet the hashtag #ILLMANORS and they would tweet their opinions
on the current climate in the UK. They would projected 100ft high onto London landmarks.
This would apply to what Plan B says in board cast and what his songs are about.
This helps build Plan B’s brand.
The ill Manors tag London campaign helps promote the film by making a new trend. This would encourage and seduce their audience by making to take part of this. This could also attract news which then then attract more of an audience that it already has.
There are links between the ill manors campaign as they are trying to get their messages across. They may be different messages but they are all trying to send out messages to their viewers. This is from the broadcast in where Plan B may have interviews with talk shows to magazine articles which is similar to the ill manors campaign as they all promoting the movie and giving you a way of interacting with things to do with ill manors.
I believe this type of a campaign may be more successful that traditional campaigns as it is using Twitter and social networking to promote themselves. In today's modern society technology is an important asset to the way we live and e media is becoming more and more important. So by ill manors using this campaign through twitter and using hash tags they would be targeting a wide target audience due to the fact that e media may be more important than broadcast and print nowadays. Also through Twitter they are able to target a much wider audience as well as the campaign itself being different and unique.
#ILLMANORS INCLUSION NOT EXCLUSION. The illmanors music video is about how the society in general don't accept the youth's and they are excluded, thus this tweet links in with the concept of including the youth. not excluding them!
- THE RECESSION IS A WORLD SCHEME TO KEEP THE POOR, POOR. THE RICH OF THIS WORD HAVE NEVER BEING RICHER. #ILLMANORS This tweet suggests that similar to the music video, the system are purposefully making the
In ill Manors we the same font that is used across all three platforms - e-media, print and broadcast. We see the same font in the title in the album cover for Plan B's album, we also see it on the movie trailer and we also see it on the header of the ill Manors twitter page. All of the titles are the same colour and the same font. Additional to that we see the same background. The connotations of the colour white are innocence and purity. In Plan B's broadcast interviews, he speaks about the characters being mistreated , which is also representing the cast majority of his young audience who face similar problems in reality. Therefore the colour white represents young people and the type of people that are apart of ill Manors. We can also link this to the hypodermic needle theory saying that ill Manors are showing there audience that they are innocent and need help. We can also say that the font is a massive part of ill manors and Plan B's identity.
at the top of the Facebook page is a banner that promotes the film and we can see the DVD cover.
5.
6.
7.
8. The institution used the Facebook page to promote the film by connecting to their audience with the things they and would expect the ill Manors brand to do.
Ill Manors Twitter page
The twitter feed incorporates competitions firstly to help with the promotion of the ill manors brand. In continuation , it announces to its audiences the success of ill manors through the use of award nominations and wins.Furthermore, it also educates/informs the viewer by highlighting the prices to buy ill manors on dvd and blu-ray.Also, it has retweeted fan posts to help not only promote the brand but also the authenticity attached to it.
#illmanors, #Megamonday, #playingwithfire
Chris ill manors , the retweeting of a important cast member not only helps to promote them but due to his existant followers , they may be attracted to it due to his tweet about ill manors and may consequently watch the film. revolver uk , this appeals to the ill manors audience as it helps to identify that this due to its low budget is not a rubbish film but has had some reputable backing by larger production companies ( cross company promotion = synergy ) Plan b , this is similar to the point above as those who follow him may not generally know about his new film and therefore a retweet by the ill manors twitter page will present this to them and may henceforth promote the watching of the film to them.
The background is completely comprised of a massive ill manors movie promotional poster which has rating and quotes incorporated in it. This is 'in your face' promotion of the film as the viewer will be directly presented with the poster which may alter their decision to go watch the movie.The ill manors ident/ logo is used to help represent/ highlight brand identity which in turn coupled with the other pictures on the twitter feed helps to promote it.
dvd release : retweet of fan picture of the dvd allows viewer to acknowledge the fact it is available and that it may be popular as people have already began buying it , however they do not know whether people have 'flocked' to buy it. Film release ;pictures posted on the page show fans with plan b and poster of the film promoting the release date Film release : picture of the premier again promote the film to viewers
Ill Manors on Instagram
The way in which Ill Manors promoted the movie on Twitter was through mainly audience interaction and famous people also. By audience interaction I mean they would use hash tags to get the audience involved and also retweet fans and people who have watched the movie. They also retweeted different celebrities and tweeted them who watched the movie. This would also promote their movie as people would think if these celebrities watched the movie then it must be a good movie that is a must watch and these people would want to follow in their footsteps. They used images such as images from the movies and also images of people going to watch the movie to show again they care about the people who watch the movie and would notice them. The tag London feed I believe helped promote the film and target their audience as the film would relate to the what they are doing, by this I mean graffiti and these younger audiences would be targeted and this is a way of targeting them in a way in which is something they do and something that interests them. They promoted the film in the cinemas and DVD by again using retweets of fans and also the cast of the movie so that people could see the cast of the movie and if they wanted to follow them they could as well.
4.YouTube
Plan B’s YouTube channel was used to promote the movie as well as his music. As from his music his movie is also being promoted and you can see from the header from his YouTube channel the main image is promoting his album. Synergy is used as he is promoting his music which he has done in interviews in which he has appeared in such as Soccer AM and the Jonathan Ross show. You can also see links to his Facebook, Twitter and Souncloud where he will be promoted more. Souncloud is where you could listen to his music and Facebook and Twitter would be to see what he is currently doing and keeping up to date with him as well as the movie Ill Manors.
YouTube - planbuk channel
The planbuk YouTube Channel used to promote the ill Manors by uploading Plan B's music video which features scenes from the ill Manors film.
One use of cross-promotion between the planbuk YouTube channel is that you can see the featured channel bar on the sound which has his label there which shows other artist/group which is in the same genre. We also see that in his music video there are scenes from the ill manors movie and also the the songs are about characters from the movie.
The links the are on the planbuk YouTube channel are Facebook, Google+ and Twitter.
The techniques used to promote the film are fairly rudimentary.The method of promoting are purely 'in your face' until you want to go watch the movie.This is due to the fact the pages are littered with ill manors promotion material.One key example of this is the presence of the ill manors album, across both the ill manor pages and Plan B pages.This method may be effective as the bombardment of promotional material closely linked with the film may consequently lead to viewer wanting to watch it as the repetition of a method always leads to success e.g. samsung's use of constant galaxy phone advertising leading to higher sales in relation to apple and other competitors. Another technique used to promote the film is the similarity/unification of the colours between different social networking sites for ill manor's and Plan B.This correlation in the colour scheme allows the movie and artist to be distinctive and stand out across all platforms and creates a usp for the film in which other distinctive feature are in a closely knit string of knots.
Find at least three different print examples (adverts, DVD packaging etc.) for Ill Manors. Post the images up on your blog and answer the following questions for each text:
What are the key conventions that help you identify the print text?
What design features help identify the Ill Manors brand?
What examples of synergy can you find with the broadcast platform or other print examples?
One of the key conventions is the name of a well-known connected to the film. These are usually the lead actors but may be the director or producer. In this case it is Plan B the director.
A object or a tagline for the film - which is like the catchy slogans of advertisement or an object that connects to the narrative or type of film it is. We can see the gun in the poster which tells us that the film is a crime film.
The title of the film, carefully constructed in terms of font style, colour, size and placement.
The council estate helps identify the urban the ill manor brand all so the costume of Riz Ahmed is a typical council estate young male which helps identify the ill manors brand.
One of the key conventions are that we see an quote from an review or a famous person. This key convention shows the audience identify the print text,
They Tagline for the film - which is like the catchy slogans of advertisements- offering another clue to the genre and the main themes or content of the film.
A design feature that help identify the ill manors is that we can see the costume that the actors and actress. They are all young. Also we can see a upside down council estate which gives the audience and idea about the film theme.
We can see an synergy and that is the soundtrack which is by Plan B. So when they watch the film they will be encourage to listen or buy the soundtrack which then shows the Plan B brand.
The key connections of the print is that we see a date on the print which suggest I could be a promotional print.
Another key convention is the tagline which tells us that this is an soundtrack from an movie. We also see the same heading and font of the film poster.
The font shows us the brand of ill Manors because the font of the ill manors and additional information are the same, whether it is on a DVD or film trailer. The font helps us identify the ill Manors brand.
All so the background of the poster is very similar to the film poster and DVD cover. Which is flats in a council estate. This tells us which kind the album it is and what the whole ill Manors brand is about.
We can see the synergy of the film, album and plan B are all part their own brand and they each link to each other.
I would say that the target audience for the Q magazine interview are those who are continuously following plan B and how are fans of him. Again aspires/ explores will be targeted more towards them. The demographic following for this interview I would say is C1 or C2 below. The interview is fairly causal however, talks about how Plan B wanted to create a controversial track again in order "get under peoples skin". Therefore, this is entertains those who are viewing it in a sense as they get a sense of excitement as Plan B is going against authority. For the interview for Q magazine their is a section where individuals are able to put down their personal views about the interview. However ,this one in particular no one had given any feedback or any sort of comment. The interview does follow a narrative partner in a sense as plan b had stopped making controversial music and then he done it again however, it managed to reach the charts and topped no 1. Therefore, it follows a narrative pattern in a sense as at first no one listened to the music that was controversial at first however, now they have done and it's done relatively well in the marketing and charts overall in the United Kingdom.
Men's Health Interview
I would say that the target audience for the Men's Health magazine for Plan B's interview is primarily C2/D/E demographics specifically for this interview due to the fact that it's more of an insight into plan B not into the movie there for high classes that may know about Plan B's movie may not find this text appealing. I would say aspires would read this text due to the fact that they may aspire to get fit and healthy like plan B. The platform of the interview of Mens Health is being used in order to motivate others who are de-motivated in order to lose weight therefore, witnessing a star that individuals may look up too they may be motivated in order to be like plan b and loss weight. The article of Plan B for men's health entertains in a sense due to the fact that the language that plan b uses during the interview. he isn't hesitant with the language he uses in. furthermore, it informs the audience in the way that they should loss weight as it's essential for them to do. There is a platform for individuals to take part and participate in as they're able to add comments about whether they enjoyed the article etc. In addition, narrative is used in the text as we witness Plan B talking about how he cut his alcohol consumption and then became fit. Where is strolls/walks in the parks gradually started to become runs in the park. Then the weight went away and he came much fitter than before. As a person overall he feels more better and fitter whereas, before he didn't as much.
Guardian Interview
I would say that the target audience for this interview of plan b interview are those who want to know about plan B so a demographic of B below. Fans of Plan B would like to know why he started music and his background growing up. The Interview is full on interview about Plan B's life story it's and in depth about his up's and downs from the start till now. The article informs the audience of what has been happening in plan B's life and the way he has succeeded over the last few years. The article doesn't allow the audience to interact as in adding comments however, allows them to share the actual article via twitter.
Shortlist Interview
The short-list interview is again similar to the other target audience mentioned. Again its more towards critic in a sense however, Plan B's fans. The demographic for those willing to read the text will be C2/ D .The text is more of a relaxed interview where we again see Plan B use language that is inappropriate however, he still uses it suggesting he doesn't care at all what people think about him. The interview is relatively entertaining due to the fact that he talks about the experiences he has gone through during the process of producing ill manors. Furthermore, it's relatively a relax interview as he seems to be fairly open with the language used including in the way he's projecting himself. The platform allows the audience to take part into and contribute as they have an 'add comment' section where individuals can give their say about the article of Plan B's interview. Narrative is used in the story for instance, we see plan B having a problem as he hasn't slept in 48 hours then he had a tour to do. furthermore, he lived on alcohol and red bull of the period of time during that period of time he was 'smashed' through the lack of sleep he had. however, in the end he preformed well and done what he needed to with the influence of alcohol. In addition, he told another story about how a guy was trying to get his girl friend to sleep with plan B. Plan B found her relativity attractive and gave the example of the devil on one shoulder and on the other an angle telling him not to sleep with her. In the end he morally did the right decisions and didn't sleep with one of his fans girlfriends.
WWW:clear writing, using some theory EBI: you need to make points-aim for page question, use more media terminology. Add a paragraph for each question. Grade: LR
How does the institution take an original and positive approach to road safety advertising?
The institution makes a very clever approach to road safety by showing us that this can happen any time. One of the techniques that they used was the slow motion. The use of physical theatre makes the idea more original and it also shows family values by making the kid and mother being the seat belt it shows that they are the shield of the dad.
What are the typical codes and conventions of film trailers - what information is usually provided?
The general codes and conventions of film trailers are to be able to establish the genre of a film and to work out the plot of the film. The trailer helps to establish the overall setting and to show footage which may attract the audience to watch the film, it also helps the audience to be able to establish summary of the film.
How are trailers distributed?
The trailer is distributed through the films website, through YouTube , social networking sites such as face book and twitter and on TV
How does Ill Manors use trailer conventions?
The film uses the use of text on screen to help create a scene, “we are all product of our environment…..some environments are just tougher than other”. This helps create a mood for the audience and also help to suggest the audience and what it may be about. We are then introduced by the main character of the film, going in to a house the following scene make references of drugs which help suggests what the film may be about. The scene of the police and prison suggests they are selling drugs and got caught and that just ice had been served. The scene of girl leaning in to cares suggests that there me aspects of prostration in the film. The way of plan B is shown in a rear view mirror which suggests that he may be in the film it also help audiences to establish the director and attract his fan base to watch the film. The black & white films and babies being shown suggest that each person has previous life and that there is more to what meet the eye. The uses of guns are shown also to help emphasis the use of drugs, money and power.
Who is the target audience? Does it have a unique selling point or use particular techniques to appeal to the audience? Consider the way the scenes are edited together – does the trailer give away any clues about the narrative? Are the main stars visible in the trailer? Is there information about the director of the film? Is there information about the release date? Is a narrator’s voice-over used?
The target audience for ILL manors would people who are aged between 16-28, this would also appeal to people in social demographics of E, D C1, and C2. The unique selling points of the film i believe is the use of have several narratives for each individual character. The scenes are editing showing a snippet of each character and showing a bit of their story such as shown as a baby. The trailer does not give very many clues on the narrative however it informs the viewer of the character and what the film could be about. All the stars are shown in the trailer who therefore means that viewers are introduced to the characters and are able to know a little more about each character.
How has the genre of the film been represented through characters, settings, lighting, colour, music/dialogue, camera shots/movements/angles and editing? The use of appearance of the clothing has been used which helps establish what type of genre the film is, the use of urban clothing suggests that it is an urban film . Also the setting would show the genre of thefilm the use of estates suggests that it is about low income areas, the setting of the house that are shown and the conditions they are in show that they run down which can again suggests low income area
