Tuesday 4 March 2014

Print platform: advertising

Find at least three different print examples (adverts, DVD packaging etc.) for Ill Manors. Post the images up on your blog and answer the following questions for each text:
  1. What are the key conventions that help you identify the print text?
  2. What design features help identify the Ill Manors brand?
  3. What examples of synergy can you find with the broadcast platform or other print examples?
  • One of the key conventions is the name of a well-known connected to the film. These are usually the lead actors but may be the director or producer. In this case it is Plan B the director.
  • A object or a tagline for the film - which is like the catchy slogans of advertisement or an object that connects to the narrative or type of film it is. We can see the gun in the poster which tells us that the film is a crime film.
  • The title of the film, carefully constructed in terms of font style, colour, size and placement.
  • The council estate helps identify the urban the ill manor brand all so the costume of Riz Ahmed is a typical council estate young male which helps identify the ill manors brand. 









  • One of the key conventions are that we see an quote from an review or a famous person. This key convention shows the audience identify the print text, 
  • They Tagline for the film - which is like the catchy slogans of advertisements- offering another clue to the genre and the main themes or content of the film.
  • A design feature that help identify the ill manors is that we can see the costume that the actors and actress. They are all young. Also we can see a upside down council estate which gives the audience and idea about the film theme.
  • We can see an synergy and that is the soundtrack which is by Plan B. So when they watch  the film they will be encourage to listen or buy the soundtrack which then shows the Plan B brand. 
  • The key connections of the print is that we see a date on the print which suggest I could be a promotional print. 
  • Another key convention is the tagline which tells us that this is an soundtrack from an movie. We also see the same heading and font of the film poster.
  • The font shows us the brand of ill Manors because the font of the ill manors and additional information are the same, whether it is on a DVD or film trailer. The font helps us identify the ill Manors brand.
  • All so the background of the poster is very similar to the film poster and DVD cover. Which is flats in a council estate. This tells us which kind the album it is and what the whole ill Manors brand is about.
  • We can see the synergy of the film, album and plan B are all part their own brand and they each link to each other.

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