Key Features:
- Trailer
- Gallery
- Merchandise
- Soundtrack
- Blog
- Games
- Apps
- Reviews
- Cast
- Bio
- Behind the scene
- Social Media
- Competitions
- Release date
All of the key features are there attract their audience who like to know more. These features make the audience feel more involved in the film. On the website there is also a 'Reactions' tab, this shows feedback from various celebrities such as Professor Green, Tinie Tempah, Alesha Dixon and so on. There is also feedback from newspapers The Observer which is an Independent newspaper for mainstreams and politicians, this shows the audience how popular the movie is even to non-teenagers and people from C1 D psycho-graphics.
The website makes use of synergy as it incorporates a trailer embedded in the website.Furthermore, it also incorporates the use of albums and music clips.It also has a link to plan b's website.
Plan B was on the Jonathan Ross show, which was on itv1 on Friday and it was on post-watershed. The audience for this show using the demo-graphics are C1, C2, B, these are usually the successful and wealthy people. ITV has strong ethical brand values and it is a family channel. Despite Plan B being from the estate 'chav' background he was still considered as being unique and was invited to the show. Plan B or the interviewer doesn't mention his movie or his music video during his chat with Jonathan but discusses himself as an artist.
Plan B was on the Soccer Am show on Jan 19th 2010. Soccer Am is a show which is on sky sports 1 and it is on in the mornings. The show has a mainly male target audience. He does empathises his unique believes and values. The audience watching this show using the socio demo-graphics are C1, C2 and D, these are those with decent incomes and those who have spare time to waste. We could argue that the groups B would watch this show as it has to do with football.
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