The key concepts of the Apple iPhone 5c Promotional video. 

The Apple iPhone 5c promotional video has lots of key concepts and key terminology for me and write about. The reason why Apple has created the iPhone 5c is because for who generally cant afford the iPhone 5 or 5s.

The video has a white background through most of the video which shows that Apple is modern and is the future. The white background also shows that Apple is simple and not complicated and easy to use their products. White also represents positivity, that really help make the brand and the product look good.  The other key concept that they used was the cinematography. Apple used lots of close ups of the iPhone 5c. They used close ups to each detail of the phone. They used powerful and sharp focus on the phone to show every detail. 

 The person that is talking first, is British and his accent makes him sound clever and also he is British and he is from England and England has lots of history. The narrative help the audience understand the value of the phone that Apple are trying promote. The narrative is a good narrative because it shows the audience how the product was made, and it when you see the phone being made it felt like a documentary and when you see a documentary you know it is true so then audience trust what the guys in the video are saying.