Analysing Nike print advert

Analysing Nike print advert

The print advert I will be analysing is the Nike “JUST DO IT” brand print advert. The print advert shows a defined black male aged around 17-23 years old in the air with one arm on his skateboard. Next to the male there is a copy and it says “MY ASSAULT . Overall print is very power to promote their brand and I will be braking it down below.

Colour has been used so well, that it has help this print to become very powerful. In the picture we see a black background and white in the text, clothes of the male and the outline and wheels of the skateboard. The reason why they used black and white is because, white and black are exactly opposites of each other and that’s why it would stand out. The background is black which sets an enigma and makes the audience try to connote the where the setting is. The clothes of the male is set out to stand out – white. White stands out more than any other colour and it sets a theme. The reason why they chose white is because the male is black and looks ghetto and people see ghetto people cool and the white makes him stand out. Even the skateboard refers to the black male. Black deck but the wheels and outline are white.  Just like the male he has a dark body and then white shoes which represents the wheels and the shorts as the outline. The text below the male is the strapline of the brand saying “JUST DO IT”. The strapline is flowed by the Nike logo which is white just like the strapline and all the writing in the print except a big text that is on the left of the black male. This big copy stands out the most because it has white background and black text. The copy says "MY ASSAULT". The reason why they have made the text black and the background of the text white is because they want the copy stand out the most and it does it is the most different thing on the print.

Setting is a major thing in this print. It sets the atmosphere in the print and it sets the audience. The setting is unclear but we can connote that it is supposed to be like that so that the male well be the only attraction and it looks like he might be somewhere but it doesn't matter where he is because the male looks so focused that nothing else matters its all about him and the skateboard.

The lighting takes a major part in the print and in the pose of the male. All the lighting is on the male and the skateboard. The lighting on the males arm and top of his body has been done exceptionally well, so well that you can see every little detail on his arm and on the top of his body. The lighting well show the audience that this guy is black and he is most probably from a ghetto area and he looks really good wearing this brand, also he is really good at skateboard.

The type of shot that they used really help the framing and composition of this print. These 3 combined into one aspect, making it easier to make this print advert successful. The type of shot is a portrait long shot. This shot was probably taken landscape and then cropped into this portrait. When this was taken and cropped this was then framed with just adding the black background and when was they composed the print advert it was easy to identify where to put the logo, copy, website and strapline.