Audience Theory

Hypodermic Needle Theory 

In the article the Daily Mail talk about how violent video games can encourage aggressive behaviour. They prove it with statistics and audiences like to see the truth and statistics help prove the theory. The hypodermic needle theory doesn't help the video game industry because if people actually takes this into thought and then stops buying and playing video games, it would damage the economy because as you know the video game industry is bigger the film industry.  


Two-step flow model

I think Jamal Edwards can be looked as a opinion leader because he has posted videos of people rapping or singing who actually make it big in the world.



Uses Gratifications Theory

Diversion

The movie goes into uses and gratification. It goes into diversion due to the fact that takes away attentions from everyday problems to problems that means nothing for the time being, all because of this action packed entertainment










Personal identity
People can use Big Brother to learn the behaviour and personalty of their celebrities or people who they look up to.













Surveillance

Daily politics could be used for people to take away knowledge on things that are going around them and things that are important to them and what they care about.  












Personal relations

Hollyoaks lets their audience use personal relations to take people away from their personal relationships. They will use their emotion of characters death  rather then their personal relationship.












Dependency theory

1.  I use the media for entertainment, eduction, knowledge and opportunities.

2. I think that people know depend on the media more than people did 5 years ago because of the growth of technology. People would check social media rather than actually go and find out out.

3. Our dependence on the media has changed allot over the 10 years manly because of the growth of technology and because there is allot of it, it is getting cheaper.