Ill Manors: e-media questions

Ill Manors Facebook page

1. 3029 likes.
2. at the top of the Facebook page is a banner that promotes the film and we can see the DVD cover.

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              8. The institution used the Facebook page to promote the film by connecting to their audience with the things they and would expect the ill Manors brand to do.

Ill Manors Twitter page

1. The twitter feed incorporates competitions firstly to help with the promotion of the ill manors brand. In continuation , it announces to its audiences the success of ill manors through the use of award nominations and wins.Furthermore, it also educates/informs the viewer by highlighting the prices to buy ill manors on dvd and blu-ray.Also, it has retweeted fan posts to help not only promote the brand but also the authenticity attached to it.
2. #illmanors, #Megamonday, #playingwithfire 
3. Chris ill manors , the retweeting of a important cast member not only helps to promote them but due to his existant followers , they may be attracted to it due to his tweet about ill manors and may consequently watch the film.                   revolver uk , this appeals to the ill manors audience as it helps to identify that this due to its low budget is not a rubbish film but has had some reputable backing by larger production companies ( cross company promotion = synergy )                            Plan b , this is similar to the point above as those who follow him may not generally know about his new film and therefore a retweet by the ill manors twitter page will present this to them and may henceforth promote the watching of the film to them.
4. The background is completely comprised of a massive ill manors movie promotional poster which has rating and quotes incorporated in it. This is 'in your face' promotion of the film as the viewer will be directly presented with the poster which may alter their decision to go watch the movie.The ill manors ident/ logo is used to help represent/ highlight brand identity which in turn coupled with the other pictures on the twitter feed helps to promote it.
5. dvd release : retweet of fan picture of the dvd allows viewer to acknowledge the fact it is available and that it may be popular as people have already began buying it , however they do not know whether people have 'flocked' to buy it.                 Film release ;pictures posted on the page show fans with plan b and poster of the film promoting the release date                                                                   Film release : picture of the premier again promote the film to viewers 

Ill Manors on Instagram

1.  The way in which Ill Manors promoted the movie on Twitter was through mainly audience interaction and famous people also. By audience interaction I mean they would use hash tags to get the audience involved and also retweet fans and people who have watched the movie. They also retweeted different celebrities and tweeted them who watched the movie. This would also promote their movie as people would think if these celebrities watched the movie then it must be a good movie that is a must watch and these people would want to follow in their footsteps. They used images such as images from the movies and also images of people going to watch the movie to show again they care about the people who watch the movie and would notice them. The tag London feed I believe helped promote the film and target their audience as the film would relate to the what they are doing, by this I mean graffiti and these younger audiences would be targeted and this is a way of targeting them in a way in which is something they do and something that interests them. They promoted the film in the cinemas and DVD by again using retweets of fans and also the cast of the movie so that people could see the cast of the movie and if they wanted to follow them they could as well. 
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4.YouTube

Plan B’s YouTube channel was used to promote the movie as well as his music. As from his music his movie is also being promoted and you can see from the header from his YouTube channel the main image is promoting his album. Synergy is used as he is promoting his music which he has done in interviews in which he has appeared in such as Soccer AM and the Jonathan Ross show. You can also see links to his Facebook, Twitter and Souncloud where he will be promoted more. Souncloud is where you could listen to his music and Facebook and Twitter would be to see what he is currently doing and keeping up to date with him as well as the movie Ill Manors. 

YouTube - planbuk channel

1. The planbuk YouTube Channel used to promote the ill Manors by uploading Plan B's music video which features scenes from the ill Manors film.
2. One use of cross-promotion between the planbuk YouTube channel is that you can see the featured channel bar on the sound which has his label there which shows other artist/group which is in the same genre. We also see that in his music video there are scenes from the ill manors movie and also the the songs are about characters from the movie.
3. The links the are on the planbuk YouTube channel are Facebook, Google+ and Twitter. 

Socal Media Research

The techniques used to promote the film are fairly rudimentary.The method of promoting are purely 'in your face' until you want to go watch the movie.This is due to the fact the pages are littered with ill manors promotion material.One key example of this is the presence of the ill manors album, across both the ill manor pages and Plan B pages.This method may be effective as the bombardment of promotional material closely linked with the film may consequently lead to viewer wanting to watch it as the repetition of a method always leads to success e.g. samsung's use of constant galaxy phone advertising leading to higher sales in relation to apple and other competitors. Another technique used to promote the film is the similarity/unification of the colours between different social networking sites for ill manor's and Plan B.This correlation in the colour scheme allows the movie and artist to be distinctive and stand out across all platforms and creates a usp for the film in which other distinctive feature are in a closely knit string of knots.

Print platform: advertising

Find at least three different print examples (adverts, DVD packaging etc.) for Ill Manors. Post the images up on your blog and answer the following questions for each text:

1. What are the key conventions that help you identify the print text?
2. What design features help identify the Ill Manors brand?
3. What examples of synergy can you find with the broadcast platform or other print examples?

• One of the key conventions is the name of a well-known connected to the film. These are usually the lead actors but may be the director or producer. In this case it is Plan B the director.
• A object or a tagline for the film - which is like the catchy slogans of advertisement or an object that connects to the narrative or type of film it is. We can see the gun in the poster which tells us that the film is a crime film.
• The title of the film, carefully constructed in terms of font style, colour, size and placement.
• The council estate helps identify the urban the ill manor brand all so the costume of Riz Ahmed is a typical council estate young male which helps identify the ill manors brand. 

• One of the key conventions are that we see an quote from an review or a famous person. This key convention shows the audience identify the print text, 
• They Tagline for the film - which is like the catchy slogans of advertisements- offering another clue to the genre and the main themes or content of the film.
• A design feature that help identify the ill manors is that we can see the costume that the actors and actress. They are all young. Also we can see a upside down council estate which gives the audience and idea about the film theme.
• We can see an synergy and that is the soundtrack which is by Plan B. So when they watch  the film they will be encourage to listen or buy the soundtrack which then shows the Plan B brand. 

• The key connections of the print is that we see a date on the print which suggest I could be a promotional print. 
• Another key convention is the tagline which tells us that this is an soundtrack from an movie. We also see the same heading and font of the film poster.
• The font shows us the brand of ill Manors because the font of the ill manors and additional information are the same, whether it is on a DVD or film trailer. The font helps us identify the ill Manors brand.
• All so the background of the poster is very similar to the film poster and DVD cover. Which is flats in a council estate. This tells us which kind the album it is and what the whole ill Manors brand is about.
• We can see the synergy of the film, album and plan B are all part their own brand and they each link to each other.

Practice exam GTA trailer

Plan B Print Texts : Interviews

Q Magazine 

I would say that the target audience for the Q magazine interview are those who are continuously following plan B and how are fans of him. Again aspires/ explores will be targeted more towards them. The demographic following for this interview I would say is C1 or C2 below. The interview is fairly causal however, talks about how Plan B wanted to create a controversial track again in order "get under peoples skin". Therefore, this is entertains those who are viewing it in a sense as they get a sense of excitement as Plan B is going against authority. For the interview for Q magazine their is a section where individuals are able to put down their personal views about the interview. However ,this one in particular no one had given any feedback or any sort of comment. The interview does follow a narrative partner in a sense as plan b had stopped making controversial music and then he done it again however, it managed to reach the charts and topped no 1. Therefore, it follows a narrative pattern in a sense as at first no one listened to the music that was controversial at first however, now they have done and it's done relatively well in the marketing and charts overall in the United Kingdom.

Men's Health Interview 

I would say that the target audience for the Men's Health magazine for Plan B's interview is primarily C2/D/E demographics specifically for this interview due to the fact that it's more of an insight into plan B not into the movie there for high classes that may know about Plan B's movie may not find this text appealing. I would say aspires would read this text due to the fact that they may aspire to get fit and healthy like plan B. The platform of the interview of Mens Health is being used in order to motivate others who are de-motivated in order to lose weight therefore, witnessing a star that individuals may look up too they may be motivated in order to be like plan b and loss weight. The article of Plan B for men's health entertains in a sense due to the fact that the language that plan b uses during the interview. he isn't hesitant with the language he uses in. furthermore, it informs the audience in the way that they should loss weight as it's essential for them to do. There is a platform for individuals to take part and participate in as they're able to add comments about whether they enjoyed the article etc. In addition,  narrative is used in the text as we witness Plan B talking about how he cut his alcohol consumption and then became fit. Where is strolls/walks in the parks gradually started to become runs in the park. Then the weight went away and he came much fitter than before. As a person overall he feels more better and fitter whereas, before he didn't as much.

Guardian Interview

I would say that the target audience for this interview of plan b interview are those who want to know about plan B so a demographic of B below. Fans of Plan B would like to know why he started music and his background growing up. The Interview is full on interview about Plan B's life story it's and in depth about his up's and downs from the start till now. The article informs the audience of what has been happening in plan B's life and the way he has succeeded over the last few years. The article doesn't allow the audience to interact as in adding comments however, allows them to share the actual article via twitter.

Shortlist Interview

The short-list interview is again similar to the other target audience mentioned. Again its more towards critic in a sense however, Plan B's fans. The demographic for those willing to read the text will be C2/ D .The text is more of a relaxed interview where we again see Plan B use language that is inappropriate however, he still uses it suggesting he doesn't care at all what people think about him. The interview is relatively entertaining due to the fact that he talks about the experiences he has gone through during the process of producing ill manors. Furthermore, it's relatively a relax interview as he seems to be fairly open with the language used including in the way he's projecting himself. The platform allows the audience to take part into and contribute as they have an 'add comment' section where individuals can give their say about the article of Plan B's interview. Narrative is used in the story for instance, we see plan B having a problem as he hasn't slept in 48 hours then he had a tour to do. furthermore, he lived on alcohol and red bull of the period of time during that period of time he was 'smashed' through the lack of sleep he had. however, in the end he preformed well and done what he needed to with the influence of alcohol. In addition, he told another story about how a guy was trying to get his girl friend to sleep with plan B. Plan B found her relativity attractive and gave the example of the devil on one shoulder and on the other an angle telling him not to sleep with her. In the end he morally did the right decisions and didn't sleep with one of his fans girlfriends.

LR

WWW:clear writing, using some theory
EBI: you need to make points-aim for page question, use more media terminology. Add a paragraph for each question.
Grade:

LR

How does the institution take an original and positive approach to road safety advertising?

The institution makes a very clever approach to road safety by showing us that this can happen any time. One of the techniques that they used was the slow motion. The  use of physical theatre makes the idea more original and it also shows family values by making the kid and mother being the seat belt it shows that they are the shield of the dad.

Ill Manors Trailer

What are the typical codes and conventions of film trailers - what information is usually provided?

The general codes and conventions of film trailers are to be able to establish the genre of a film and to work out the plot of the film. The trailer helps to establish the overall setting and to show footage which may attract the audience to watch the film, it also helps the audience to be able to establish summary of the film.

How are trailers distributed?

The trailer is distributed through the films website, through YouTube , social networking sites such as face book and twitter and on TV

How does Ill Manors use trailer conventions?

The film uses the use of text on screen to help create a scene, “we are all product of our environment…..some environments are just tougher than other”. This helps create a mood for the audience and also help to suggest the audience and what it may be about. We are then introduced by the main character of the film, going in to a house the following scene make references of drugs which help suggests what the film may be about. The scene of the police and prison suggests they are selling drugs and got caught and that just ice had been served. The scene of girl leaning in to cares suggests that there me aspects of prostration in the film. The way of plan B is shown in a rear view mirror which suggests that he may be in the film it also help audiences to establish the director and attract his fan base to watch the film. The black & white films and babies being shown suggest that each person has previous life and that there is more to what meet the eye.  The uses of guns are shown also to help emphasis the use of drugs, money and power.

Who is the target audience? Does it have a unique selling point or use particular techniques to appeal to the audience? Consider the way the scenes are edited together – does the trailer give away any clues about the narrative? Are the main stars visible in the trailer? Is there information about the director of the film? Is there information about the release date? Is a narrator’s voice-over used? 

The target audience for ILL manors would people who are aged between 16-28, this would also appeal to people in social demographics of E, D C1, and C2. The unique selling points of the film i believe is the use of have several narratives for each individual character. The scenes are editing showing a snippet of each character and showing a bit of their story such as shown as a baby. The trailer does not give very many clues on the narrative however it informs the viewer of the character and what the film could be about. All the stars are shown in the trailer who therefore means that viewers are introduced to the characters and are able to know a little more about each character.

How has the genre of the film been represented through characters, settings, lighting, colour, music/dialogue, camera shots/movements/angles and editing?
The use of appearance of the clothing has been used which helps establish what type of genre the film is, the use of urban clothing suggests that it is an urban film . Also the setting would show the genre of thefilm the use of estates suggests that it is about low income areas,  the setting of the house that are shown and the conditions they are in show that they run down which can again suggests low income area