MEST2: Research and Planning

Existing product research

• Find five programmes similar to the idea or genre you plan to work with. Remember the E4 target audience specified in the brief.
• Research the target audience for each show and write about why the show would appeal to that audience.

One of the five programmes that are similar to the idea is E4's Top Boy. A urban drama which is not pre-watershed but it has a very similar target audience. Also the way they filmed Top Boy is very similar to the way I want to film because it has allot of handheld camera shots which gives a documentary feel to the program. The show appeals to my idea and also the first 2 minutes are similar to mine. The target audience for Top Boy are similar to mine but there target audience starts from 15-35 year old but mine starts at 13 year old which gives one of the reason which shows why the idea is pre-watershed. The target audience are mostly people who are middle class and lower class people also people that fit in the  demographic group of C2, D and E in the demographic group; which appeal to my target audience.

Another program that is similar to my concept is E4's The Inbetweeners which is a British sitcom which aired for three series. The program is not pre-watershed  but the audience is similar to mine. The narrative for the Inbetweeners is very real and not full of fake ending which ends up with a happy ever after. The Inbetweeners are very unexpected which fits into the Barthes theory of the enigma code. People like the program because they are not really following a normal narrative which makes them rebel against the Todorov theory because they do not end with a new equilibrium. They are also have a disequilibrium of trying to lose the virginity. Their audience are properly male and females and depends on the uses and Gratifications theory. 

The Wrong Mens is a show that is very similar to my type of filming I am going to do because they film in a very unique way. The program is has a very similar genre and it is very similar to my narrative. The program has allot of moments where I think links to Barthes enigma code. Which I want to include in my narrative.

Youngers is a program that links to my characters allot. There characters are all urban and have street knowledge. Which links to my main protagonist. He is a person who dose not have a feature in education, but knows how to work the streets just like one of the main characters in Youngers.

Bad Education is a program which has a similar audience but the program is a sitcom, but my program is not but I like to take reality feature from it and use it to my concept. The reality feature that is in the Bad Education is a feature that I admire because it makes the narrative and storyline more real and makes the audience feel more secure and think that is not fake.  

   

Representation collage on Photoshop

Representation collage on Photoshop

Audience Theory

Hypodermic Needle Theory 

In the article the Daily Mail talk about how violent video games can encourage aggressive behaviour. They prove it with statistics and audiences like to see the truth and statistics help prove the theory. The hypodermic needle theory doesn't help the video game industry because if people actually takes this into thought and then stops buying and playing video games, it would damage the economy because as you know the video game industry is bigger the film industry.  


Two-step flow model

I think Jamal Edwards can be looked as a opinion leader because he has posted videos of people rapping or singing who actually make it big in the world.



Uses Gratifications Theory

Diversion

The movie goes into uses and gratification. It goes into diversion due to the fact that takes away attentions from everyday problems to problems that means nothing for the time being, all because of this action packed entertainment










Personal identity
People can use Big Brother to learn the behaviour and personalty of their celebrities or people who they look up to.













Surveillance

Daily politics could be used for people to take away knowledge on things that are going around them and things that are important to them and what they care about.  












Personal relations

Hollyoaks lets their audience use personal relations to take people away from their personal relationships. They will use their emotion of characters death  rather then their personal relationship.












Dependency theory

1.  I use the media for entertainment, eduction, knowledge and opportunities.

2. I think that people know depend on the media more than people did 5 years ago because of the growth of technology. People would check social media rather than actually go and find out out.

3. Our dependence on the media has changed allot over the 10 years manly because of the growth of technology and because there is allot of it, it is getting cheaper.

Evaluation

Evaluation

Our preliminary exercise started with a sequence of clips of one of our main character going up stairs. The sequence of the one of the main characters going up the stairs was 15 seconds long. In the edit we used 4 clips. When we see the character for more than 4 seconds we notice that the character represents the main protagonist. The first shot we used was a medium shot which was tracking back. That shot lasted for 2 seconds which leads us to the next shot which was a high angle long shot, which lasted for 1 second. In that shot the camera followed the main protagonist. However, after that shot went for a medium that also followed the main protagonist, which lasted for 5 seconds. The next shot was a very important shot, because if we did this shot using all still movement we would have to use 3 shots and capture all the footage that we got in this tracking shot. The shot tracked right which first focused on the railings first which focused on the main protagonist; we end up on the right hand side of the main protagonist which is a contrast from where we started. The title “The Interview appears at the end of the sequence. We used these shots because it first set the scene and it also showed the emotion of the main protagonist. And also showed what he is wearing because clothes give the audience a clue of what kind of person he is.

After that we have an over the shoulder shot which shows a character in a shirt and he tell the main protagonist that “she will be with you in a second”.  Then after that it shows the main protagonist taking his bag and responding to him with a “thank you”. We quickly move to the original over the shoulder shot as the character nods and leaves. We soon notice that he is not an important character. The shoot moves back to a shoot which was the over the shoulder shoot but we see our main protagonist waiting nervously. We move to a medium shoot of the main protagonist waiting nervously. We filmed this shoot we the camera out of focus and then it turns into focus and focuses on to the main protagonist. After that we see a close up of a person wearing high heels. The audience would assume that this person is going to be someone important and that they are going to be a good looking female. After that we go back to the pervious shot of the main protagonist waiting nervously.

We now see who this girl is as we have a close medium shot of the girl opening the door. Then we see a reaction shot of the main protagonist reacting and is now acting more manly. After that we see a medium shot of the girl coming and then an over the shoulder shoot of the girl sitting down and dropping her folders and then we have a shot which gives us one match on action. The match on action is the girl dropping her folders. After that we have a long conversation and we see a lot of over the shoulder shots and some medium shots of them talking and we also we one close up of the main protagonist looking down and he seems very nervous.

One thing I did notice was the focus during the conversation when I was editing. In one of the over the shoulder shots we see the face the person not really in focus. That made it hard for me and made me worried. At the end we used that shot a lot.

The music was something that I wanted to test out and I also had a theory. My theory was that pizzicato strings music makes senses more funny and it also gives the audience  a clue to what kind of scene it is going to be.

WWW: Great editing, music works well, good script.

EBI: Bad focus one shot. Broke the 180 rule but disguised it well.  

 

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Task 3

Resigned

Strugglers

Succeeder

Aspires

Mainstreamers

Explores

Psychographic Group Resigned

Grade C

Young & Rubicam 4C's

I thought I was going to be Status and Escape but it turned out to be Status and Control. I think overall I do agree with this.

Ten Brands For me 
1) Google- Google for me is one of my most favourite and most used brand. I use it for YouTube, work. Google fits into both of my psychographics groups (Control and Status) because I like to have control over all my work and videos and also Google makes my appearance look good and busy.

2) Samsung- Samsung is a one of the brands that helps me fit into the psychographics group of Status because it makes me customize my phone how I like it to be and I have it full of work.

3)Canon- I use Canon because they are very good but they also give me statement out because if I see someone with canon DSLR I would assume that they are good with using a camera. They also give control over the settings which I like. So then Canon fits into Control and status.

4)Penny Skateboards- Penny Skateboard are one of the most used brand in my life, as a skater. Penny gives me the option to take control of my skateboard which fits into the control group.

5)Kellogg's- Kellogg's is one of the ones that help me take control of what I'm eating, which fits into the control group. It says something about my lifestyle which also fits into my Status.

6)Superdry- The brand Superdry helps me look good and it also makes me look like i am a person that keeps up with the newest trends. So overall Superdry goes into the status group.

7)Starbucks- Starbucks is one best coffeeshops in the world. And to be honest the only reason I go to it, is because helps me look like someone thats is successful which then it fits into the Status group.

8)H&M- H&M gives me the option to look good because they have a lots of different clothes. This gives me the control to chose the clothes that i like. So therefore, H&M fits in both of my groups, control and Status.

9) XBOX- XBOX is for me one of favourite brands in the world. I think this show my Status as a person that likes entertainment more than playing games itself so this fits in my Status group.

10) Microsoft- Microsoft has been the one brand that i have been using first. This brand gives me the control that I need. Therefor this brand lifts into control group.