Ill Manors: Tag London campaign

1. The ill Manors tag London campaign is a campaign this promotes the ill Manors album. The key concept was to make sure that this reflected the scale and character of the album while it attracting an online audience. Fans were prompted to tweet the hashtag #ILLMANORS and they would tweet their opinions on the current climate in the UK. They would projected 100ft high onto London landmarks. This would apply to what Plan B says in board cast and what his songs are about. This helps build Plan B’s brand. 
2. The ill Manors tag London campaign helps promote the film by making a new trend. This would encourage and seduce their audience by making to take part of this. This could also attract news which then then attract more of an audience that it already has.    
3. There are links between the ill manors campaign as they are trying to get their messages across. They may be different messages but they are all trying to send out messages to their viewers. This is from the broadcast in where Plan B may have interviews with talk shows to magazine articles which is similar to the ill manors campaign as they all promoting the movie and giving you a way of interacting with things to do with ill manors.
4. I believe this type of a campaign may be more successful that traditional campaigns as it is using Twitter and social networking to promote themselves. In today's modern society technology is an important asset to the way we live and e media is becoming more and more important. So by ill manors using this campaign through twitter and using hash tags they would be targeting a wide target audience due to the fact that e media may be more important than broadcast and print nowadays. Also through Twitter they are able to target a much wider audience as well as the campaign itself being different and unique. 
5. #ILLMANORS INCLUSION NOT EXCLUSION.
   The illmanors music video is about how the society in general don't accept the youth's and they are excluded, thus this tweet links in with the concept of including the youth. not excluding them!
6. - THE RECESSION IS A WORLD SCHEME TO KEEP THE POOR, POOR. THE RICH OF THIS WORD HAVE NEVER BEING RICHER. #ILLMANORS
   This tweet suggests that similar to the music video, the system are purposefully making the
   
   

                                  

Section 2 - Practise Paragraph LR

In ill Manors we the same font that is used across all three platforms - e-media, print and broadcast. We see the same font in the title in the album cover for Plan B's album, we also see it on the movie trailer  and we also see it  on the header of the ill Manors twitter page. All of the titles are the same colour and the same font. Additional to that we see the same background. The connotations of the colour  white are innocence and purity. In Plan B's broadcast interviews, he speaks about the characters being mistreated , which is also representing the cast majority of his young audience who face similar problems in reality. Therefore the colour white represents young people and the type of people that are apart of ill Manors. We can also link this to the hypodermic needle theory saying that ill Manors are showing there audience that they are innocent and need help. We can also say that the font is a massive part of ill manors and Plan B's identity. 

Ill Manors: e-media questions

Ill Manors Facebook page

1. 3029 likes.
2. at the top of the Facebook page is a banner that promotes the film and we can see the DVD cover.

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              8. The institution used the Facebook page to promote the film by connecting to their audience with the things they and would expect the ill Manors brand to do.

Ill Manors Twitter page

1. The twitter feed incorporates competitions firstly to help with the promotion of the ill manors brand. In continuation , it announces to its audiences the success of ill manors through the use of award nominations and wins.Furthermore, it also educates/informs the viewer by highlighting the prices to buy ill manors on dvd and blu-ray.Also, it has retweeted fan posts to help not only promote the brand but also the authenticity attached to it.
2. #illmanors, #Megamonday, #playingwithfire 
3. Chris ill manors , the retweeting of a important cast member not only helps to promote them but due to his existant followers , they may be attracted to it due to his tweet about ill manors and may consequently watch the film.                   revolver uk , this appeals to the ill manors audience as it helps to identify that this due to its low budget is not a rubbish film but has had some reputable backing by larger production companies ( cross company promotion = synergy )                            Plan b , this is similar to the point above as those who follow him may not generally know about his new film and therefore a retweet by the ill manors twitter page will present this to them and may henceforth promote the watching of the film to them.
4. The background is completely comprised of a massive ill manors movie promotional poster which has rating and quotes incorporated in it. This is 'in your face' promotion of the film as the viewer will be directly presented with the poster which may alter their decision to go watch the movie.The ill manors ident/ logo is used to help represent/ highlight brand identity which in turn coupled with the other pictures on the twitter feed helps to promote it.
5. dvd release : retweet of fan picture of the dvd allows viewer to acknowledge the fact it is available and that it may be popular as people have already began buying it , however they do not know whether people have 'flocked' to buy it.                 Film release ;pictures posted on the page show fans with plan b and poster of the film promoting the release date                                                                   Film release : picture of the premier again promote the film to viewers 

Ill Manors on Instagram

1.  The way in which Ill Manors promoted the movie on Twitter was through mainly audience interaction and famous people also. By audience interaction I mean they would use hash tags to get the audience involved and also retweet fans and people who have watched the movie. They also retweeted different celebrities and tweeted them who watched the movie. This would also promote their movie as people would think if these celebrities watched the movie then it must be a good movie that is a must watch and these people would want to follow in their footsteps. They used images such as images from the movies and also images of people going to watch the movie to show again they care about the people who watch the movie and would notice them. The tag London feed I believe helped promote the film and target their audience as the film would relate to the what they are doing, by this I mean graffiti and these younger audiences would be targeted and this is a way of targeting them in a way in which is something they do and something that interests them. They promoted the film in the cinemas and DVD by again using retweets of fans and also the cast of the movie so that people could see the cast of the movie and if they wanted to follow them they could as well. 
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4.YouTube

Plan B’s YouTube channel was used to promote the movie as well as his music. As from his music his movie is also being promoted and you can see from the header from his YouTube channel the main image is promoting his album. Synergy is used as he is promoting his music which he has done in interviews in which he has appeared in such as Soccer AM and the Jonathan Ross show. You can also see links to his Facebook, Twitter and Souncloud where he will be promoted more. Souncloud is where you could listen to his music and Facebook and Twitter would be to see what he is currently doing and keeping up to date with him as well as the movie Ill Manors. 

YouTube - planbuk channel

1. The planbuk YouTube Channel used to promote the ill Manors by uploading Plan B's music video which features scenes from the ill Manors film.
2. One use of cross-promotion between the planbuk YouTube channel is that you can see the featured channel bar on the sound which has his label there which shows other artist/group which is in the same genre. We also see that in his music video there are scenes from the ill manors movie and also the the songs are about characters from the movie.
3. The links the are on the planbuk YouTube channel are Facebook, Google+ and Twitter. 

Socal Media Research

The techniques used to promote the film are fairly rudimentary.The method of promoting are purely 'in your face' until you want to go watch the movie.This is due to the fact the pages are littered with ill manors promotion material.One key example of this is the presence of the ill manors album, across both the ill manor pages and Plan B pages.This method may be effective as the bombardment of promotional material closely linked with the film may consequently lead to viewer wanting to watch it as the repetition of a method always leads to success e.g. samsung's use of constant galaxy phone advertising leading to higher sales in relation to apple and other competitors. Another technique used to promote the film is the similarity/unification of the colours between different social networking sites for ill manor's and Plan B.This correlation in the colour scheme allows the movie and artist to be distinctive and stand out across all platforms and creates a usp for the film in which other distinctive feature are in a closely knit string of knots.

Print platform: advertising

Find at least three different print examples (adverts, DVD packaging etc.) for Ill Manors. Post the images up on your blog and answer the following questions for each text:

1. What are the key conventions that help you identify the print text?
2. What design features help identify the Ill Manors brand?
3. What examples of synergy can you find with the broadcast platform or other print examples?

• One of the key conventions is the name of a well-known connected to the film. These are usually the lead actors but may be the director or producer. In this case it is Plan B the director.
• A object or a tagline for the film - which is like the catchy slogans of advertisement or an object that connects to the narrative or type of film it is. We can see the gun in the poster which tells us that the film is a crime film.
• The title of the film, carefully constructed in terms of font style, colour, size and placement.
• The council estate helps identify the urban the ill manor brand all so the costume of Riz Ahmed is a typical council estate young male which helps identify the ill manors brand. 

• One of the key conventions are that we see an quote from an review or a famous person. This key convention shows the audience identify the print text, 
• They Tagline for the film - which is like the catchy slogans of advertisements- offering another clue to the genre and the main themes or content of the film.
• A design feature that help identify the ill manors is that we can see the costume that the actors and actress. They are all young. Also we can see a upside down council estate which gives the audience and idea about the film theme.
• We can see an synergy and that is the soundtrack which is by Plan B. So when they watch  the film they will be encourage to listen or buy the soundtrack which then shows the Plan B brand. 

• The key connections of the print is that we see a date on the print which suggest I could be a promotional print. 
• Another key convention is the tagline which tells us that this is an soundtrack from an movie. We also see the same heading and font of the film poster.
• The font shows us the brand of ill Manors because the font of the ill manors and additional information are the same, whether it is on a DVD or film trailer. The font helps us identify the ill Manors brand.
• All so the background of the poster is very similar to the film poster and DVD cover. Which is flats in a council estate. This tells us which kind the album it is and what the whole ill Manors brand is about.
• We can see the synergy of the film, album and plan B are all part their own brand and they each link to each other.

Practice exam GTA trailer

Plan B Print Texts : Interviews

Q Magazine 

I would say that the target audience for the Q magazine interview are those who are continuously following plan B and how are fans of him. Again aspires/ explores will be targeted more towards them. The demographic following for this interview I would say is C1 or C2 below. The interview is fairly causal however, talks about how Plan B wanted to create a controversial track again in order "get under peoples skin". Therefore, this is entertains those who are viewing it in a sense as they get a sense of excitement as Plan B is going against authority. For the interview for Q magazine their is a section where individuals are able to put down their personal views about the interview. However ,this one in particular no one had given any feedback or any sort of comment. The interview does follow a narrative partner in a sense as plan b had stopped making controversial music and then he done it again however, it managed to reach the charts and topped no 1. Therefore, it follows a narrative pattern in a sense as at first no one listened to the music that was controversial at first however, now they have done and it's done relatively well in the marketing and charts overall in the United Kingdom.

Men's Health Interview 

I would say that the target audience for the Men's Health magazine for Plan B's interview is primarily C2/D/E demographics specifically for this interview due to the fact that it's more of an insight into plan B not into the movie there for high classes that may know about Plan B's movie may not find this text appealing. I would say aspires would read this text due to the fact that they may aspire to get fit and healthy like plan B. The platform of the interview of Mens Health is being used in order to motivate others who are de-motivated in order to lose weight therefore, witnessing a star that individuals may look up too they may be motivated in order to be like plan b and loss weight. The article of Plan B for men's health entertains in a sense due to the fact that the language that plan b uses during the interview. he isn't hesitant with the language he uses in. furthermore, it informs the audience in the way that they should loss weight as it's essential for them to do. There is a platform for individuals to take part and participate in as they're able to add comments about whether they enjoyed the article etc. In addition,  narrative is used in the text as we witness Plan B talking about how he cut his alcohol consumption and then became fit. Where is strolls/walks in the parks gradually started to become runs in the park. Then the weight went away and he came much fitter than before. As a person overall he feels more better and fitter whereas, before he didn't as much.

Guardian Interview

I would say that the target audience for this interview of plan b interview are those who want to know about plan B so a demographic of B below. Fans of Plan B would like to know why he started music and his background growing up. The Interview is full on interview about Plan B's life story it's and in depth about his up's and downs from the start till now. The article informs the audience of what has been happening in plan B's life and the way he has succeeded over the last few years. The article doesn't allow the audience to interact as in adding comments however, allows them to share the actual article via twitter.

Shortlist Interview

The short-list interview is again similar to the other target audience mentioned. Again its more towards critic in a sense however, Plan B's fans. The demographic for those willing to read the text will be C2/ D .The text is more of a relaxed interview where we again see Plan B use language that is inappropriate however, he still uses it suggesting he doesn't care at all what people think about him. The interview is relatively entertaining due to the fact that he talks about the experiences he has gone through during the process of producing ill manors. Furthermore, it's relatively a relax interview as he seems to be fairly open with the language used including in the way he's projecting himself. The platform allows the audience to take part into and contribute as they have an 'add comment' section where individuals can give their say about the article of Plan B's interview. Narrative is used in the story for instance, we see plan B having a problem as he hasn't slept in 48 hours then he had a tour to do. furthermore, he lived on alcohol and red bull of the period of time during that period of time he was 'smashed' through the lack of sleep he had. however, in the end he preformed well and done what he needed to with the influence of alcohol. In addition, he told another story about how a guy was trying to get his girl friend to sleep with plan B. Plan B found her relativity attractive and gave the example of the devil on one shoulder and on the other an angle telling him not to sleep with her. In the end he morally did the right decisions and didn't sleep with one of his fans girlfriends.